We Are Extension.
intellectually Honest & Rigorous.
Search has changed. Most businesses haven't.
We help you fix that - before your competitors do.
How we work
Three parts. All you need.
Audit
See what's broken, bloated, or pointless.
Positioning
Get your messaging, content and tone aligned to how search actually works now.
Implemention
Not theory. A mapped-out plan built to get seen, trusted, and chosen.
AI just killed traditional SEO.
Here's what that means for your strategy.
SEO used to mean rankings. Keywords. Links.
Now? It's barely part of the equation.
Today, Google - like every other platform - is an answer engine.
It doesn't send people to you. It answers them directly.
If your content can be answered by AI in 10 seconds, it won't get shown.
Why would it?
That's the challenge.
We build strategies that go beyond "ranking" - strategies that help you matter in a world where most brands are invisible.
We're not SEO.
We're your growth strategy.
Every client gets custom work. Every project has brains behind it.
This is not a content farm. This is not plug-and-play.
You get strategy - not guesswork.
AI search is the funnel.
Are you even in it?
This is how people search now:
Ask a question.
The AI answers it - not with 10 links, but with 1 answer. Often their final answer.
How does it do that?
It runs the question through a reasoning model.
It uses what you ask to ask itself 10–300 other things behind the scenes.
And it gives you the best answer it can build - in seconds.
If your content doesn't add anything new, or isn't seen as authoritative by the model - it's not in the conversation.
We help you change that.
The Only Strategy That Hasn't Changed
Most businesses try to sell to people who aren't ready. This is why they fail.
Most Aware
Product Aware
Solution Aware
Problem Aware
Unaware
Start at the top. Target most aware buyers.
Then work down: product-aware, solution-aware, problem-aware.
Don't build for everyone. Build for the people most likely to buy - and expand from there.
This is how we build strategies.
Not for reach.
For relevance.
For results.
Our Execution Partners
We don't do everything. We partner with the best to deliver what you actually need.
Full-stack development agency that builds fast, secure, and scalable websites. No bloat. No excuses. Just clean code that performs.
Department of Prompted Intelligence. AI-powered video content that actually converts. Not templates. Not boring. Just custom B2B creative delivered in days, not weeks.
Clicks are dying.
Visibility is what matters now.
Being seen everywhere doesn't mean spamming everywhere.
It means showing up clearly, where your buyers look, with messaging that makes them stop and trust.