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Master Multi-Touch Marketing Attribution

Gain clear, actionable insights into your marketing efforts with Heeet’s advanced attribution tools, designed for any CRM.

One Tool, All Your Attribution Needs

In today’s competitive market, understanding which marketing activities drive revenue is critical. Heeet’s robust attribution platform empowers you to pinpoint what’s working—whether you’re using Salesforce or another CRM.


At Extension, we’re experts in implementing Heeet to give you a complete, data-driven view of your customer journey. From first touch to final sale, we help you track, analyse, and optimise every campaign.

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For Salesforce Users:

Native Integration, Heeet is fully embedded within Salesforce, making it the go-to solution for businesses already leveraging the platform. With Salesforce integration, you’ll benefit from:


  • GA4 Sync: Connect your Salesforce conversions directly to Google Analytics for a unified view.
  • Automated Campaign Creation: No more manual entries—Heeet automatically tracks and records campaigns.
  • Advanced Reporting: Generate detailed reports directly in Salesforce, highlighting acquisition costs, ROI, and lifetime value.
A blue cloud with the word salesforce on it
A blue cloud with the word salesforce on it
A blue cloud with the word salesforce on it
A blue cloud with the word salesforce on it

For Other Platform Users:

Not a Salesforce user? Heeet offers the same powerful attribution capabilities with flexible integrations for other CRMs and systems:


  • Custom API Integrations: Easily connect Heeet to your existing tools.
  • Dynamic Attribution Models: Track and analyse campaigns across platforms.
  • Universal Data Sync: Bring together data from multiple sources for a complete picture of your marketing performance.

Why Choose Heeet?

Heeet offers a comprehensive suite of features to ensure you get the most out of your marketing efforts:

Cookieless Tracking

Capture UTM parameters and digital touch points directly within your CRM

Multi-Touch Attribution

Measure how every channel and campaign contributes to your revenue.

Revenue Influence Analysis

See the real impact of each touchpoint on your customer journey.

Platform Integration

Sync seamlessly with Google Ads, Facebook, LinkedIn, and more.

Custom Attribution Models

Tailor Heeet to reflect your unique customer journey.

Track, Analyse, and Optimise Like Never Before

  1. Multi-Touch Campaign Influence: Automatically associate your leads with the campaigns that brought them in, providing insight into which touch points drive conversions.
  2. Revenue Attribution: Go beyond basic metrics. Attribute real revenue to every channel, campaign, and keyword involved in the customer journey.
  3. SEO & Content Engagement: Understand how your content impacts lead generation and revenue, enabling better content strategies and SEO efforts.
  4. Predictive Bidding Simulator: Optimise your ad spend by simulating budget changes and forecasting campaign performance.
  5. Automated Lead Acquisition Costs: Monitor acquisition costs in real-time to ensure your campaigns are cost-effective and delivering ROI.

Real Insights, Real Growth

When you implement Heeet with Extension, you’ll experience:

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Enhanced Campaign ROI

A clear understanding of what drives revenue.

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A black line on a white background.
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Increased Marketing Efficiency

Data-backed decisions that optimise your budget.

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Comprehensive Customer Insights

A 360° view of your customer journey from first touch to closed deal.

Why Marketing Attribution Matters

In today’s complex marketing landscape, customers interact with your brand across multiple channels before making a decision. Without proper attribution, you’re left guessing which efforts actually drive results.


Here’s why accurate attribution is essential:

  • Maximise ROI: Understand which campaigns deliver the highest return, so you can allocate your budget more effectively.
  • Optimise Your Strategy: Pinpoint the channels and touch points that impact your customer journey the most, allowing you to refine your approach.
  • Enhance Decision-Making: Make data-backed decisions with confidence, rather than relying on gut instinct.
  • Justify Marketing Spend: Clearly demonstrate the value of your marketing efforts to stakeholders by linking revenue directly to specific campaigns.
  • Stay Competitive: In a world of ever-changing algorithms and customer behaviour, attribution ensures you remain agile and focused on what works.

Without attribution, you’re flying blind. With Heeet, you gain clarity and control.

FAQs

Got Questions? We’ve Got Answers.

  • Do I need Salesforce to use Heeet?

    No. Heeet is designed to work with Salesforce but can also integrate with other CRMs using custom APIs.

  • How long does implementation take?

    Implementation typically takes 2-4 weeks, depending on your CRM and data complexity.

  • Is Heeet GDPR compliant?

    Yes. Heeet is fully GDPR compliant, as it does not track or store personal data outside your CRM environment.

  • What kind of support do you provide?

    We offer end-to-end support, including setup, customization, training, and ongoing optimisation.

Is Your Marketing Attribution on Track?

Take this quick assessment to find out:

If you’re missing any of these, Heeet and Extension can help.

Ready to Revolutionise Your Attribution?

Whether you’re on Salesforce or another platform, Heeet gives you the insights you need to drive smarter marketing decisions. Let Extension help you implement it seamlessly.

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