Discover Heeet’s Powerful Features

Ready to revolutionise your marketing attribution with Heeet?

CERTIFIED EXPERTS

As official partners and implementation experts for Heeet, we're excited to share our expertise and help you maximise the potential of this powerful revenue attribution management tool for Salesforce. Our deep understanding of Heeet's capabilities allows us to offer unparalleled support for your implementation journey.

COOKIELESS UTM TRACKING

Monitor what digital touch points are driving leads and revenue by capturing UTM parameters and more on your Salesforce Leads and Opportunities.

• First/Last Click acquisition data: get all acquisition data straight in your Salesforce reports. Identify what channels, campaigns and keywords are performing.
• Digital channels interactions: monitor what digital channels (Social, SEA, SEO,...) and campaigns play a role in lead acquisition.
• Lead Lifecycle: identify average time it takes for your online prospect to engage with your company.

multi touch campaign influence

Automatically associate your online leads with your digital campaigns.

When a prospect fills a form, Heeet automatically associate it with the first or last campaign it comes from, depending on your Salesforce Heeet settings, enabling you to:

• Measure Campaign Performance: quickly identify all your campaigns KPIS such as number of leads, converted leads, closed won opportunities and revenue.
• Automate Campaign Creation: all your digital campaigns are created automatically in Salesforce. Regardless if it is a Google Ads, Facebook Ads, Blog Post, Social Post or Email campaigns, you get rid of manual campaign creation in Salesforce.

Multi-touch revenue influence

Monitor how each channels, campaigns and keywords are impacting your customer journey and offline revenue.

Heeet advanced campaign influence enables you to quickly see the real impact of each digital channels, campaigns and keywords on your lead generation and revenue.

• True Channels, Campaigns, Keywords Performances: get rid of partial First/Last click attribution and see how each digital touchpoints impacted your customer journey. Attribute revenue to each channels and campaigns that play a role pre and post lead acquisition.
• Custom Attribution Model: create your own attribution model using Heeet advanced campaign influence in Salesforce.
• Pre & Post Acquisition measurement: monitor each influence before and after a lead is created in Salesforce. Measure how your events, webinars, email campaigns, Social posts are influencing open opportunities.
• Self Reported Attribution: measure what "dark social" actions are influencing your lead acquisition and revenue.

Salesforce and ga4 integration

Connect your Salesforce conversions to GA4.

Our Salesforce native integration with GA4 allows you to send any "offline" Salesforce conversion to GA4 and benefit from:

• Create your own custom Salesforce event: with Heeet custom settings, you can customise any Salesforce action that should be sent to GA4, on any object.
• A unified view of your online and offline conversions: reconciliate the power of your online tracking data with any of your Salesforce offline conversions (demo booked, proposal sent, lead converted, closed won opportunity,...)

SALESFORCE DATA IN YOUR GA4 AUDIENCES

Activate your Salesforce data in GA4 audiences.

Create custom GA4 audiences to activate your Salesforce data and benefit from:

• Advanced Reporting: get deeper insights on your leads and customers.
• Bidding Optimisation: exclude existing customers from advertising and reach new prospects.

Ads platforms and Salesforce integration

Sync your Google, Facebook, LinkedIn, Bing and TikTok Ads with Salesforce.

In few clicks, easily sync all your paid ads campaigns with your Salesforce campaigns to:

• Get up to date campaign data in on place: all your campaigns KPIs are updated in Salesforce. Campaign costs, impressions, clicks, cpc, daily budget.
• See how they truly perform: in addition to Heeet advanced campaign influence feature, you'll clearly see how each campaign is influencing your lead generation and offline revenue.

SALESFORCE DATA IN YOUR ADS PLATFORMS AUDIENCES

Activate your Salesforce data in GA4 audiences.

Create custom GA4 audiences to activate your Salesforce data and benefit from:

• Advanced Reporting: get deeper insights on your leads and customers.
• Bidding Optimisation: exclude existing customers from advertising and reach new prospects.

BIDDING FORECAST SIMULATION

Evaluate financial impacts of your bidding optimisation.

Heeet native Salesforce bidding simulator allows you to measure exactly how much you can expect from your bidding optimisations.

• Focus on real revenue influence: forget about bidding optimisation based on single touch attribution, you can now measure it based on real campaigns revenue influence.
• See impacts on other ads networks spends: when updating one network daily budget, Heeet Simulator tells you how much financial impact should be on other Ads Networks spends.

Automated lead acquisition costs

Understand how much you truly spend to acquire your online leads.

Through Heeet native sync with your Ads Networks, you can easily see acquisition costs for all your inbound digital leads.

• Detailed acquisition costs: get insights on how much you spent per ads networks for every online leads.
• Monitor ROI and Lifetime value: see the real ROI of each opportunity and total account lifetime value (LTV).

SEO & Content engagement

Measure SEO ROI and content in a totally new way.

Content is the new gold. Stop being blind on how SEO influence your offline revenue and how your prospects are engaging with your contents.

• SEO Revenue Attribution: with Heeet and its advanced attribution models, you can now really put a ROI value on your different SEO spends (contents, softwares,...)
• Content Engagement: easily (and without cookies) track what contents your prospects are engaging with. Provide your sales team with useful content insights and create better content strategy to target your ICPs.

SEO & Content engagement

Identify what contents your prospects engaged with.

Heeet cookieless content tracking enables you to identify how your digital visitors engaged with your different website contents in order to:

• Provide your Sales team with contextual insights: easily see what contents each prospect looked at online so your sales representative can better prepare their demo/meetings.
• Measure Content impact on lead acquisition and revenue generation: see what are the main content drivers to lead acquisition and revenue.

PERSONA ENGAGEMENT

Understand who engaged with your contents.

Identify what personas are engaging with your content and at what step of their journey, in order to:

• Optimise your content strategy: craft your content strategy to make sure that they reach your targeted audiences, personas and ICP.
• Target the right prospects with the right content: Heeet content influence helps your Sales & Marketing team to create better outbound messaging campaign based on CRM conversion data.

Campaign historical data

Understand who engaged with your contents.

Identify what personas are engaging with your content and at what step of their journey, in order to:

• Optimise your content strategy: craft your content strategy to make sure that they reach your targeted audiences, personas and ICP.
• Target the right prospects with the right content: Heeet content influence helps your Sales & Marketing team to create better outbound messaging campaign based on CRM conversion data.