Transforming Digital Marketing Realities: How We Propelled Coptrz to New Heights of Success

Coptrz is a pioneering force in the drone technology sector, specialising in providing comprehensive solutions for commercial and industrial applications. With a focus on innovation and excellence, they offers a wide range of services, including the supply of cutting-edge drones, expert training, and support for operational deployment.

Their mission is to revolutionise industries by leveraging drone technology, enhancing efficiency, safety, and data accuracy for clients across various sectors such as surveying, inspection, and public safety. Coptrz stands at the forefront of the UAV industry, committed to delivering tailored solutions that meet the unique needs of their customers, driving forward the capabilities and possibilities within the drone technology landscape.

In the competitive landscape of drone technology, Coptrz faced a critical challenge: how to significantly enhance their marketing qualified lead (MQL) generation, sales conversion rates, and overall e-commerce performance. Enter We Are Extension, tasked with not just meeting these goals but exceeding them through a blend of innovative strategies, cutting-edge technology, and data-driven decision-making.

Objectives

• Increase MQL Generation: Surpass industry standards for lead qualification and nurturing.
• Transform E-commerce Strategy: Drive substantial growth in sales and order volume year-over-year (YOY).
• Optimise Marketing Spend: Efficiently manage and utilise a large international marketing budget.
• Strengthen Brand Positioning: Undertake a comprehensive rebranding to solidify market presence.

Strategy and Implementation

Our approach was multifaceted, targeting key areas for immediate impact and long-term growth:

• Revamped MQL Strategy: By leveraging advanced CRM systems like Salesforce and integrating marketing tools such as ZoomInfo and Twilio among many more, we overhauled Coptrz's lead generation process. This strategic pivot resulted in a staggering 252% increase in MQL generation with an impressive MQL to SQL conversion rate of over 40%.
• E-commerce Overhaul: Starting from scratch, we transformed Coptrz's e-commerce strategy, leading to a 564% increase in total sales and a 250% rise in order volume YOY. Implementing platforms like Atlassian facilitated seamless operations and marketing alignment.
• Rebranding Initiative: In 2023, we led a comprehensive rebranding effort, aligning multiple departments and external experts. This not only refreshed Coptrz's brand identity but also contributed to record MQL generation in the latter half of the year.
• Marketing Partnerships: We managed relationships with third-party partners for SEO, PPC, Paid Social, and PR, optimising both direct and indirect marketing campaigns. Our hands-on approach ensured that Coptrz's marketing budget was invested in channels that offered the highest ROI.
• Sales Enablement: Implementing tools like PandaDoc, we refined the sales process, reducing time-to-payment for invoices by 34%. This not only streamlined operations but also empowered the sales team with effective content and strategies.
• Martech Stack Expansion: Our strategy included leveraging AI and other cutting-edge technologies (ChatGPT, Synthesia, HeyGen) to stay at the forefront of digital marketing innovations. This ensured Coptrz was always ahead of the curve, utilising data-driven insights for decision-making.

Results

Our comprehensive strategy and relentless execution paid off, transforming Coptrz's marketing and sales landscape:

• MQL generation soared by over 252%, with a qualification rate surpassing 40%.
• E-commerce sales witnessed a monumental 564% increase, alongside a 250% boost in order volume YOY.
• The rebranding initiative and strategic marketing partnerships led to unparalleled market positioning and brand strength.
• Adoption of advanced technologies and optimisation of the Martech stack streamlined operations and enhanced marketing effectiveness.

Testimonial

"A data-driven PERFORMANCE marketing CONSULTANT who just 'gets shit done' with minimal fuss and achieves positive results. Their team has steel and resilience - they work their arse off and keeps informed on the latest 'Martech' developments. They're strong, opinionated and generally right, balanced with great humility. One of the best I've ever worked with."

Paul Luen, CEO of Coptrz

Conclusion

Coptrz astounding results exemplifies how strategic thinking, coupled with a no-nonsense approach to digital marketing, can achieve groundbreaking results. Coptrz's success story is a testament to our teams ability to not just meet but exceed our clients' expectations, driving significant growth and establishing market leadership.

Interested in transforming your business? Let's talk.